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    || THERE WILL ALWAYS BE A HOPE AS THERE WILL ALWAYS BE A DREAM ||
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    || ONE VISION, ONE MISSION, ONE VALUES ,ONE HOPE, ONE CULTURE AND DREAM ||
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    || BE HONEST EVEN IF OTHERS ARE NOT, EVEN IF OTHERS CAN NOT, EVEN IF OTHERS WILL NOT ||
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    || RESPECT TIME, POLICY, RACCI CHART, LAW AND TRADITION ||
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    || A SMILE IS WORTH A MILE || TULONG KO ITULOY MO ||
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    || ANG TRABAHO AY ISANG BIYAYA ||
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    || BAWAL ANG TAMAD ||
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    || HINDI PWEDE ANG PWEDE NA! || MAY MALASAKIT AKO ||
 
 
 
 
 
 
 
 

Perry’s Group of Companies: Where Respect Reigns

By: Jing Lejano

Pinned onto the uniforms of employees of the Perry’s Group of Companies are statement buttons which pack a mighty punch. One reads, “Ang intrigero pang impyerno.” Another goes, “Hind puwede ang 9puwede na.” Still another declares, “AngTrabaho ay isang biyaya.”

As Perry’s Group president and chief executive officer puts it, “We are very heavy into culture, values, and ways of doing things.”

Apart from statement buttons, the company also has guidelines, their version of the Ten Commandments if you will, which serve as a reminders to employees on how to behave appropriately and to management on how to act responsibly. Trust and respect are imbued into each and every transaction, whether internal or external.

It is no wonder then that the company has grown by leaps and bounds over the last 10 years. From a company that started with only 8 employees, Perry’s Group now has 391 employees, with interests in logistics, trucking, equipment leasing, fuel distribution, and retail.

Tracing its roots

One cannot trace the success of this company without going back to the man who founded it, Atty. Arthur P. Tugade.  Atty. Tugade spent most of his childhood in the slum areas of Tatalon Estates inQuezon City after a fire destroyed their house. He would have continued to live a life of misery and poverty had it not been for the kind intervention of the priests of San Beda. Seeing the potential in the precocious child, they awarded him with an educational scholarship, allowing him to study at their school from Grade 1 until he finished Law.

In his adulthood, Atty. Tugade found a home in the Transnational Group of Companies which he co-founded and helped grow over the years. About a decade ago, however, he decided to leave the company that he had helped build throughout most of his adult life. Although he loved his job dearly, he knew it was time to move on. At the time, his children were all grown up and looking to enter the corporate world. Atty. Tugade knew that if he wanted to spend more time with them, that time was now. He did not want to make the same mistake that he did with his eldest, who passed away without him by his side: he was at work. Atty. Tugade wanted to be there for his children and teach them how to run a business himself.

At the same time, Atty. Tugade knew that he had to slow down. “I wasn’t feeling well,” he recalled. He thought that some time off from his rollercoaster pace would do him good. His decision came at just the right time because barely year after he left, his colon imploded. He was hospitalized for six weeks.

The very first company that Atty. Tugade put up was Perry’s Realty (Perry is the name of his dearly departed son). It was a pretty straight-up operation: the company leased a building, and the leased out individual units to tenants. Unfortunately, this enterprise didn’t prosper. Fortunately, Atty. Tugade, along with his sons Paul Louie and Jay-Art, thought of another venture to pursue. This time, they dabbled in logistics, formulating a unique way to package their services to clients.

This new business boomed, and it wasn’t long before they branched into other areas including trucking and equipment leasing. Soon, they also found themselves in the fuel business, operating 16 Chevron gasoline stations mostly situated south of Metro Manila.

Synergy

Instead of tapping other companies to provide for their needs, the Tugades built new businesses to supply their own. This is a form of vertical integration, which doesn’t usually work with most firms, but operates perfectly with theirs.

This form of synergy, Atty. Tugade says, allows their company to achieve operational efficiency, something which would not be possible had they availed the services of sub-contractors.

One disadvantage that Atty. Tugade sees, however, is the growing lack of manpower. Because  of the rapid growth of their enterprise, their employees have had to work double-time in order to meet their clients’ demands, which is why Perry’s Group takes care of its people very well. Atty. Tugade and his know the hard work that each and every employee gives to the company, and they are more than willing to give back.

Every regular employee of the Perry’s Group has a grocery allowance, free lunch, full medical coverage including dental and quarterly evaluation with quarterly bonuses. Birthdays and anniversaries are duly noted, and celebrated. Now though that the company has transferred to a new building they proudly call their own, the Tugades made sure to provide more luxuries to their employees.

“We have a gym, an employee lounge, and a 94-seater conference room which converts to a theater,” Atty. Tugade relates.

Atty. Tugade says that they owe a big part of the company’s success to their employees. He says, “We have people who believe in us. We cannot do this alone. There’s got to be chemistry with the people that help. There has to be caring that sincere. ”

Atty. Tugade’s  strong business ethics may be one of the reasons why he got along very well with Ambassador Jesus P. Tambunting, chairman of Planters Development Bank, the very first time they met. The two men share the same passion for doing business with honesty and integrity.

Down to earth

Apart from this culture of trust and respect, it helps that Atty. Tugade’s children, who run the day-to-day Operations of the company, are very down to earth people. The care by which they treat their employees is genuine. That’s because they know how it is to be in their employees’ shoes.

As part of their training, Atty. Tugade had his children working odd, menial jobs: from his eldest daughter Pilar Luz to Paul Louie who work as a janitor, Jay-Art as a laborer, and Finina as a telephone operator. Having seen how it’s like at the bottom of the corporate rung, they have a better perspective of the company as a whole.

Today, Atty. Tugade’s children hold key positions in the company. Pilar Luz is managing the company’s clothing business and is based inNew Jersey, Paul Louie is the president and CEO of the Logistics Division. Jay-Art is the president of the Products and Services Division. And Finina is the president of Fizzfashion Mercantile & Trading Inc., which manages Chocolate Clothing. She is being groomed to take the Chief Financial Officer position in Perry’s Group of Companies.

The zeal and industry by which his children have managed Perry’s Group make Atty. Tugade very proud. He says, “I have children with passion, common sense, and they care for their people. If you combine these, lamang ka na.” It also helps that his wife, Mirasol Tugade, is very supportive of their corporate endeavors. Apart from being an active member of the church, Mirasol contributes her services to various non-government organizations like the Soroptimist International of thePhilippines to improve the plight of the less fortunate.

When asked how their mom contributes to the business, they answered in unison, “She prays for all of us and she takes care of our spirituality and community relations.”

This atmosphere of giving and caring, which pervades the Tugade home has undoubtedly seeped its way into how Atty. Tugade and his children Pilar Luz, Paul Louie, Jay-Art, and Finina are running Perry’s Group of Companies, resulting in a corporate culture founded on integrity, trust, and respect. It’s no wonder then that Perry’s Group is the success story that it is today.